Bold editorial design inspired by the book's cover and National Geographic's visual approach. Featured stunning Badlands vistas, Black Hills wildlife, and trail photography with color blocking that guided readers through South Dakota's hiking story.
when great photography
meets thoughtful layout
Case Study: Hiking in South Dakota Feature Spread
CLIENT: Down Country Roads Magazine (Custer County Chronicle, Custer, SD)
DESIGN Editorial feature layout
strategic ad design for small town businesses
Effective advertising starts with strategy—understanding what needs to be communicated and how to capture attention. Working with minimal client content, I developed messaging concepts and visual approaches that resonated: concept-driven headlines, editorial-style photography, and dynamic layouts that balanced information with impact.
from stock photos
to authentic stories
Client: Custer County Chronicle
Scope: Ongoing Bi-monthly cover design
Before Redesign
Transformed the magazine's cover approach from generic stock photography to featuring compelling images from the issue's stories. Clean, minimal layouts let the photography connect readers to real rural moments and invite them inside.
After Redesign
Case study:
Down Country Roads Cover Design
design that tells a story
Every project is a story—about a place, a business, or a community worth celebrating. Here are a few that captured something special.