Every project starts with understanding what you're trying to accomplish and who you're trying to reach. From there, I create design that serves your goals while honoring the authentic character of your business or community.
Your town has something worth exploring—places that matter, stories that resonate, moments visitors remember. I design travel guides that invite that exploration, capturing what locals already know and giving visitors a reason to discover it for themselves.
What this looks like: Strategic discovery • Custom publication design • Print-ready files • Digital versions • Distribution guidance
Perfect for: Visitor guides, downtown directories, regional publications, heritage trails, seasonal guides
You started your business for a reason—a vision, a craft, a way of serving your community. Design helps you communicate that clearly and consistently, from your storefront to your social feed.
I create brand foundations and marketing materials that feel authentically you: logos and visual identity, menus and signage, advertising and collateral, digital assets and templates. Everything you need to show up confidently.
What this looks like: Discovery session • Brand identity • Print design • Digital design • Advertising • Marketing collateral • Production-ready files • DIY templates
Perfect for: New businesses finding their identity, established businesses ready to refresh, seasonal campaigns, expanding your marketing presence
Sometimes the best place to start is with questions. Who are you trying to reach? What makes you different? What will actually move the needle?
Before jumping into design, we think through your approach—what to create, what to prioritize, how to make limited budgets work harder. Strategy that gives you clarity and direction.
What this looks like: Goals conversation • Prioritization guidance • Messaging direction • Budget-conscious roadmap • Stakeholder support
Perfect for: Limited budgets needing focus, unclear on next steps, getting board approval, coordinating multiple partners