habitat:
rural south dakota

Specimens in the wild

Some projects become full specimens. Others are smaller pieces of the same practice.

Scope:
Advertising · Print · Editorial Design

Client
Custer County Chronicle

Speciman No. 04

Strategy in small spaces

No single ad here tells the whole story — that's the point. Each one is small, quick, built from whatever the client had on hand: a logo, a phone number, sometimes not much more. Strategy starts before the design does, figuring out what needs to be said and to whom.

Hand~picked

These are a handful of layouts that earned a second look — a headline that landed right, a photo that did more work than expected, a spread that came together better than planned.