habitat:
rural south dakota

Specimens in the wild

Some projects become full specimens. Others are smaller pieces of the same practice.

Scope:
Advertising · Print · Editorial Design

Client
Custer County Chronicle

Speciman No. 04

Finding the story

Sometimes it's in the photograph. Sometimes it's in a few words, a piece of the brand or something about the audience. There's usually one thing that makes me stop and think, there it is.

That's where I start.

Hand~picked

I'm drawn to different pieces for different reasons.

The color. The texture. Something unexpected. Sometimes it's simply a detail that makes me stop and look a little longer.