I build brand foundations and design magazine and editorial work for small towns, Main Street businesses, and regional publications.
Most towns have plenty to say. What's missing is someone who's actually stopped to listen.
That's where I come in.
I help you tell it.
Your town has a story worth stopping for.
I dig into your digital presence. I walk your main street if I can. I sit with you in your space. I listen ~ to you, to your town, to what's already there. I sit with it. Let it settle.
I want to understand what makes your place special. Not just what you do ~ but how it feels to be there. What you care about. What you refuse to compromise on.
That's where it comes together. And that's where I start.
No templates, no shortcuts, just wildcrafted design.
I listen
Before I design anything,
In the Bighorn Mountains. On a main street at 7am before anyone's awake. In the particular stillness of a small town that knows exactly what it is.
That's where I find the story. And that's what I bring to the brands I build.
I grew up in Gridley, Kansas ~ population 342, no stoplights, and a main street that's held its community together for generations.
I couldn't wait to leave. And I did. But somewhere along the way I started turning off the highways. Parking. Walking. Noticing what made certain towns worth stopping for.
That's when I understood what small towns carry that the rest of the world is quietly losing.~ Realness. Character. The refusal to be anywhere but themselves.
I built Ditch Daisy Design around that understanding. Wildcrafted brand identity that grows from the soul of a place ~ not a template.
When I'm not working you'll find me exploring and photographing the main streets most people drive past without stopping.
Follow along at #DitchDaisyInTheWild.
deb mclain
