Most places already have what makes them memorable — the history, the people, the character, the quirks. You just have to pay attention long enough to notice it.
That's where I come in.
find where the story is-
Editorial + Publications
Magazines, guides, newsletters and other publications where words, photographs and design all have a part in telling the story.
Brand Foundations
Finding what already makes a business recognizable and building from there.
Creative Direction
Helping businesses and publications see the bigger picture — and how all the pieces fit together.
Place + Community
Work for towns, downtowns and community organizations that already have character — and don't need someone to invent it for them.
what I work on-
In the Bighorn Mountains.
On a Main Street most people drive past.
In the quiet corners of a place that are easy to overlook.
That's where I tend to notice things.
I grew up in Gridley, Kansas — population 342, no stoplights and a Main Street that held its community together for generations. I couldn't wait to leave. And I did.
But somewhere along the way, I started turning off the highway.
Parking. Walking. Looking closer.
I began noticing the things that are easy to pass by ~ the character of a place, the people who shape it, the businesses with something real behind the window.
Turns out, I design the same way.
I pay attention to what's already there. Sometimes the story is in the photographs. Sometimes it's in the words, the history, the audience or something hiding in the brand.
There's usually something that makes me stop and think, there it is.
That's where I start.
When I'm not designing, you'll probably find me doing much the same thing ~ exploring and photographing the Main Streets most people drive past.
Follow along: #DitchDaisyInTheWild
deb mclain
